Exeter, Mid and East Devon based charity Hospiscare is celebrating a £15,000 windfall to develop its website after winning an annual pro bono award from a top design agency – and all thanks to Michelmores Solicitors.
The law firm had been approached by Isaac Parker Creative Services, a London based web design agency which focuses on the legal sector, to nominate a charity for their annual award of £15,000 of free website design and consultancy services. The award is aimed at supporting the promotion and development of a pro bono project of their choice throughout 2010.
Suzanne Rushforth of Hospiscare said: “Michelmores have been fantastic supporters of Hospiscare and have already raised over £31,000 in the past year.
“The firm nominated Hospiscare for the Isaac Parker Award and sent in the winning entry. We are absolutely delighted because this will make a real difference to us.”
The money is to go towards a project aimed at improving the way Hospiscare communicates with 16-34 year-olds by developing a dedicated microsite supported by social media, interactive games, literature and fund-raising events.
Suzanne Rushforth continued: “In essence Hospiscare would like to talk to a new audience of younger people and introduce a new marketing mix when talking about hospices and dying. The campaign needs to deliver the facts that people need in a way that is understandable and empathetic, and to signpost where to go for further support if needed.”
Michelmores associate, Shivaji Shiva, who leads the firm’s charities and social enterprise team, added: “This is a magnificent gesture by the Isaac Parker agency whose creative flair and technical expertise will combine to make a real impact on a specific and targeted campaign for Hospiscare.
“I am delighted that Michelmores was able to play a part in securing this award.”
Mike Bean of Isaac Parker commented: “I am pleased to award the prize of £15,000 worth of design and consultancy services to Michelmores’ chosen charity, Hospiscare. Congratulations on writing an excellent entry and I look forward to working with you all over the coming year.”
